Fight against inflation: Carrefour will develop its private label

The CEO of Carrefour, Alexandre Bompard, presented Tuesday to the markets the main lines of his future strategy: to develop his private label private label and open new discount stores in Brazil.

Alexandre Bompard, CEO of Carrefour, sees the future of the brand in its private label and in Brazil (photo from July 18, 2022). (ERIC PIERMONT / AFP)

To fight against inflation and help consumers, Carrefour will develop its private label, MDD, and reduce certain brands and references. The group also wants to develop Discount stores, with basic shelving, but where you can buy large packaging.

Alexandre Bompard, CEO of Carrefour, presented Tuesday, November 8 to the markets his strategic plan for the years to come. With this plan, Carrefour hopes to maintain and even exceed its current turnover of 81 billion euros.

The future of Carrefour in MDD and in Brazil

Carrefour’s private label private label is selling very well. It is significantly cheaper than traditional brands, as there are no packaging or marketing costs. These products already represent more than a third of the references on the shelves. By 2026, in food, the group wants to reach more than 40%. Discount stores, Carrefour already has many in Brazil which have good results. He therefore intends to open others.